Quotes: 3 Great Reasons to Use Them

                   ''Logic will get you from A to B.
                     Imagination will take you everywhere.''
                                                  (Albert Einstein)

Three Reasons to Use Quotes

1.  A Quote Attracts Interest.
Quotes attract the audience's attention. If you say something like: ''As Aristotle famously said...'' people will be curious to hear what you are going to say. In other words, it's an easy audience involvement technique. Obviously the quote should be relevant and interesting.

2. Quotes are Memorable.
People will likely remember the quote long after the presentation. They may even end up using it themselves. And as a result you will also be remembered. An added bonus is that it makes it look like you made some extra effort. Which in fact you did.

3. Quotes Reinforce Your Topic or Point.
The reason we like good quotes is that they get the point across in a succinct, easy to understand way. They are clear and definitive. They help to reinforce your main theme.

The internet is full of good quote sites. But be careful! I have found several quotes on these sites wrongly attributed, so it's worth doing a double-check. Some sites I have used are BrainyQuotes and goodreads.com

The next time you are preparing a presentation, spend ten minutes and find a catchy and relevant quote. Try it out and see how it works. The small amount of effort is well worth it.

All the best, and happy trails,
Rob